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Created a winning prototype and led a design team that produced four next generation print catalogues, and numerous digital extensions. Distributed to over 12 million households, The WOW Guide reinvented Canadian Tire’s brand identity and its relationship with its customers, and increased sales.
Won Gold in the 2016 Canadian Marketing Awards.
Role: Creative Director | Art Director: Alex Pokras | 2016-18
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Role: Creative Director
Art Director: Alexandra Pokras
Photography Director: Amy Ward
Prototyped and produced 4 next generation print catalogues, and numerous digital extensions, full of custom photography. The Wow Guide elevates the brand and provides a new way to interact and experience the best Canadian Tire has to offer.